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A good name is more desirable than great riches...

There is a lot to be said in a name. Parents may spend months pondering the perfect name for their new child. Names have meanings that go back much further than our current generation. They are ties to the past that give meaning to the future. The brand names we use here at Kingsburg Orchards do just that. Names like Sugar Tree, Dinosaur Brand, Kingsburg Maiden, Season Opener, and Flying Saucer not only represent the generations of farming that our orchards are founded upon, but they also demonstrate our promise to deliver a consistent flavor experience throughout the season. That way, when you see our names, you know they represent quality.

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